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9 Ways to Get Ideas for New Products
This morning on a shelf in Tesco’s… I saw a new thing: cheese sticks wrapped in ham. …will it work, sold like that? …I dunno. …might get some people salivating…? I’m a wrap-my-cheese-in-my-ham person…...
View ArticleWhat story should your marketing tell?
You know your product needs story, to sell… So what story should you tell? Because whether you’re selling carrots so fresh they’re still covered in muck, an iPhone app for when the surf is up, or...
View ArticleAdvertising diamonds and democracy
It’s Sunday, so I’m cobbling together a quick post only. In my hurry, I hope I remember to cross my teas… …as products become more and more similar, the perception created by advertising is more and...
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Browsing index pages (3 articles)
